Finding keywords and inserting keywords to do with your Local Area is all part of the SEO process. However if you don’t have the correct technical SEO factors in place, then your pages and website in general, might not even be indexed!
Factors of Technical SEO such as your Robots.txt file and your Sitemap.xml are a key essential for a few reasons. Your sitemap includes the pages on your website that you want the Google Bots to crawl and go through. This is also where you can exclude pages from Google and make sure that pages such as your Admin Pages or pages that aren’t linked to on your website aren’t on Google.
Key factors of Technical SEO
Robots.txt files indicate whether certain user agents (web-crawlers) can or cannot crawl through parts of a website. These crawl instructions are specified by “disallowing” or “allowing” the behavior of certain (or all) user agents.
A Sitemap is an XML file that lists the URLs for a site. It allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site.