Answer Engine Optimisation
Ranking for Keywords and appearing as results is known as SEO or Search Engine Optimisation. However AEO or Answer Engine Optimisation is a great way to become the answers to users questions and also a great way of showing what your business knows, how you are an expert in your field!
We work with clients that perhaps already rank well within SEO or clients that want to appear as a result for a different type of search through AEO. Our team research some of the questions that are currently getting asked on Google and other search engines and then we work on your website and create a page that answers that question. This way, when a user asks a question into Google, the client comes up as a result!
Our Answer Engine Optimisation Process:
Our first step when it comes to AEO is to research the area of which the business or website is located. For example if the business was a Marketing Agency, then we would look into the area of Marketing to find some of the most popular asked questions and areas that people search frequently!
Our second step when it comes to AEO is to look into the questions and research from step 1. This way we can look at areas and questions that are frequently asked on Google but that perhaps haven’t been properly answered. These questions will be easier to answer and rank for!
Our third step is to look at the questions we have answered on the website of the client to see if the client is coming up as a result and the answer, just like we set out to achieve as an agency!
Our fourth and final step is to look at the results and positioning of the questions and to keep working with the client to answer as many questions as we seem suitable for the website!